Just like the Olympics, the DeWALT brand is easily recognizable all over the world. They both have a long standing tradition for excellence. DeWALT tools are not just for construction workers, they are for everyday people. Our story takes place in a garage, a familiar setting that everyone can relate to. We wanted to portray the competitiveness and magical feeling of the Olympics, while showcasing the strength of DeWalt.
Concept collaboration with Daniel Choi and Jae Numkung