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Grand Park LA

2014 ADOBE DESIGN ACHIEVEMENT AWARDS SEMIFINALIST

IN PRINT COMMUNICATIONS & ILLUSTRATION CATEGORY

Info graphics styles frames for Grand Park LA. The goal is to urge people to rediscover DTLA and reignite the love they have for the city. Grand Park LA enhances the city and helps build community. Each imagery is composed based on a section of the script. The playful and quirky style was chosen to match the park branding and the unique vibe of DTLA. Each frame show cases symbols of what the Grand Park offers, such as the little library, farmers market and food trucks. 

Concept and script collaboration with Ella Yoon

''Get lost in a good book and pass it on.

Endless discoveries awaits you.''

ClaireKang_grandparkla

''Finally call the nice man you walk by everyday with his first name.

Take a long lunch with your coworkers.

Wander in the farmers market on a Sunday morning."

Mood Board

ClaireKang_Grandpark

Development Process